Greg Franchise Brands – Multi-Concept BrandDirectionThe ChallengeGreg, a well-known café chain, operates franchise locations with distinct identities. The challenge was to create unique brand concepts for different venues while maintaining a strong connection tot he parent brand.The StrategyI developed three distinct brand directions tailored to different audiences, focusing on visual storytelling, emotional connection, and differentiation in competitive food environments.
STATION | Grab & Go - A playful, energetic brand targeting a young audience, using dynamic sandwich illustrations and bold visuals to create a sense of speed and fun.
